About us


PROMENA Foundation is a Dutch Non-Profit Organization. We believe that cultural awareness and knowledge are the keys to challenge the misconceptions about the MENA region.Because of this, we seek to create innovative events in the Netherlands where opinion leaders, young professionals, artists, and experts from all different backgrounds participate in respectful discussions. We aim to create an environment where differences are put aside to make way for cultural and economic richness and the diversity of the MENA region to take the main stage.


Our mission

To promote the cultural and economic richness and diversity of the Middle East and North African (MENA) region by expanding knowledge through artistic, academic and economic events through the Netherlands.

Our history

PROMENA Foundation was established by Ms. Eveline J.A. AMERICA and Mr. Arezki ADJERIOU in The Hague, The Netherlands on November 1, 2016, with the aim of creating events to engage the Dutch public in an informed and respectful discussion about the cultural richness and beauty of the MENA region, this with the idea of challenging negative prejudices and misrepresentation about the cultures of the different countries in this region.


PROMENA is an initiative that originated from my eagerness and desire to share with my own community the cultural richness and diversity of the Middle East and North Africa; a region I love, respect and admire. I started PROMENA with the idea of creating a foundation to connect the north and the south, a bridge between the Dutch culture and the cultures of the MENA region, based on a shared love for artistic and cultural expressions. All of the events we organize in PROMENA are intended to encourage an informed, respectful and passionate discussion about the MENA region and its rich cultural and artistic scene. 

"I have always had a deep passion for the MENA region, and through PROMENA I hope to express a positive narrative of the region by displaying the cultural and economic richness by means of organizing events through the Netherlands".

Eveline J. A. America, President

Board Members

The Board of Members is the foundation's directive body. It is composed of the following members:

Ms. Eveline J.A. AMERICA: Founding Member, President.

Born in the heart of Europe, living in the north, and having studied the French language and the northern African cultures. Gained much experience as President of the French Alliance Federation in  the Netherlands and as Founder and Director of the Foundation FONDEMA,  Ms. America continues  to give a hand in building the bridge north-south on a cultural and economic level by means of PROMENA Foundation.


  • Commandeur du Wissam Al Alaouite ( Kingdom of Morocco)
  •  Chevalier dans l’Ordre National du Mérite ( Republic of France)
  • Paul Belmondo ( Médaille de la Fondation Alliance Française Paris)

If you would like to read more about the president, please look at the LinkedIn profile:



Mr. Kamel ( Arezki) ADJERIOU : Founding member, Vice-President

Driven by his humanitarian approach, Mr.Adjeriou is a dedicated entrepreneur who tries to build bridges between the people, work in public interest and for consolidation of relationships of countries. He has invested in a number of organisations to further these efforts by creating economic partnerships as well as societal ones concerning Algerian-Dutch relations.

Having discovered the potential of the Netherlands merely a decade ago, Mr.Adjeriou has invested in Algerian-Dutch relations, for the benefit of both the people of both countries, on an economic level through the GLOBAL SOURCING PARTNERS BV, as well as on a cultural level through the PROMENA FOUNDATION.

Our Staff

The Foundation relies on a team of committed staff to operate PROMENA's day-to-day activities at our office in Laan van Meerdervoort, The Hague. The staff include Ms. Eveline J.A. America, Founder and President of PROMENA, and the following personnel:

Yigit Cem Ozturk (Turkey)
Project Manager
MA, International Relations
University of Groningen

Alessandro Perroni (Netherlands)
Project Assistant
MA, International Relations
Webster University

Emily Boulter (Ireland) 
Staff Writer
MA, Department of Near and Middle Eastern Civilizations
University of Toronto

Christelle Doumit (Lebanon)
Project Assistant
MA, Agricultural Studies
Lebanese University

Iram Intiaz (Mozambique)
Project Assistant
MA, International Relations
Webster University

Committee of Honor

Economic Council 


Mr.  BOUABCHA Slaheddine

 Engineer, Expert in Petrochemical


Mr. KADJI Larbi  

Expert Oil & Gaz

Mr. HASNI  Tewfik  Ingénieur 

Expert in Energy

Mr.  NAIT-SAADA Abdelrahmane

PhD in Physics

Academic Council

Mr. Zoheir MEZIANE
 President of the Center for ICT Studies and Monitoring

Scientific Council

Prof. Djamil AISSANI

Université Abderrahmane Mira / Bejaia

Prof. Said RADJEF

Université Abderrahmane Mira / Bejaia

Prof. Moussa KERKAR

Université Abderrahmane Mira / Bejaia

M. Mohamed Chawki BOUCHERIT
Formateur en Technologie de l'Eau
Constantine University

Prof. Youcef KHALFAOUI

Université Abderrahmane Mira / Bejaia

Copyright 2016 - 2017 Promena. All rights reserved.

Bertha von Suttner Building
Laan van Meerdervoort 70
2517 AN The Hague
The Netherlands

+31 654 304 841

Chamber of Commerce: 67175368
IBAN: NL30INGB0007555877